Yandex Direct - menene kuma yadda yake aiki + umarnin mataki-mataki kan kafa talla da zaɓar kalmomin shiga a Yandex Direct

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Barka dai, masoyan ku masu karanta Ra'ayoyin Rayuwa mujallar kan layi! A yau za mu yi magana game da tallan Yandex.Direct - abin da yake da yadda yake aiki, yadda za a saita tallan kanku daidai, zaɓi maɓallan kalmomi da ƙari mai yawa.

Af, shin ka ga yadda dala ta riga ta kai darajar? Fara samun kuɗi akan banbanci a canjin canjin anan!

Bayan haka, haɓakawa da haɓaka kasuwancin ku kwanan nan an ƙara yin su ta hanyar Intanet. A cikin fewan shekaru kaɗan, ingantattun ayyuka masu yawa sun bayyana waɗanda ke ba ku damar ƙaddamar da kamfen ɗin talla da ƙara yawan abokan ciniki ba tare da takamaiman ilimi ba.

Tsarin Yandex Direct an kirkireshi musamman don haɓakawa da tallata ayyukan kasuwanci da karɓar kuɗaɗen shiga na masu amfani da kayan yanar gizo, manyan masu sauraro mazaunan Rasha ne da ƙasashen CIS. Lura da cewa Yandex Kai tsaye za a iya kwatanta shi da kyakkyawan sanannen sabis a Yamma AdWords na Google... Koyaya, aikin da ake la'akari ba shine kwatancen sabis na ƙasashen waje ba, yana da abubuwa da yawa da kansa, waɗanda zamuyi magana akan su dalla-dalla.

A cikin wannan labarin, zaku koya:

Menene Yandex Direct, me yasa aka kirkireshi da kuma yadda yake aiki;
Yadda za a saita Yandex.Direct tallan mahallin don tallan tallan ku ko aikin da aka inganta akan hanyar sadarwa;
Menene kalmomin shiga, menene don su kuma yaya ake amfani dasu a Yandex Direct;
Fa'idodi da rashin fa'idar yanayi da tallan talla akan Yandex, fasalin aikin su.

Wannan labarin zai zama da amfani ga masu farawa da masu amfani da tsarin tare da matsakaiciyar matakin ilimi. Domin neman yadda za'ayi Yandex Direct yayi muku aiki da kuma yadda ake amfani da tsarin don rage yawan aikin da akeyi dan inganta kasuwancinku ta hanyar Intanet, yakamata ku karanta labarin har zuwa karshen kuma kuyi amfani da shawarwarin dan karfafa bayanan da kuka karba.

Game da tallan Yandex Direct - menene, yadda za a saita kuma zaɓi kalmomin kai da kanka da ƙari da yawa

1. Menene Yandex Direct - bayyani game da batun + yadda yake aiki 💻

Yanzu yana da matukar wahalar tunanin Intanet ba tare da injunan bincike ba, waɗanda ake amfani dasu don neman kusan kowane bayani.

Yandex Shahararren injin bincike ne a cikin Rasha da CIS, wanda ke da sabis daban daban. Wani sabis ɗin dabam wanda ake kira Yandex Direct ya zama ɓangare na injin binciken.

Yandex Kai tsaye Wani nau'in tallan mahallin ne wanda yana da adadi mai yawa na kayan aikin nazarimasu talla da masu mallakar sararin talla suna amfani dasu. Kusan duk masu amfani da Intanet suna sane da wannan tsarin kuma basa zargin cewa ayyukansu ne suka ba shi damar wanzuwa.

Kuna iya karanta ƙarin game da nau'ikan talla akan Intanet a cikin labarin na musamman.

Mai amfani da Intanet kusan kowace rana yana cin karo da tallan Yandex Kai tsaye.

Kuna iya nemo tallan Yandex.Direct:

1. A cikin sakamakon binciken injiniyar bincike

Tsarin gabatar da gidan yanar gizo akan Intanet yana da rikitarwa, yana ɗaukar lokaci da ƙoƙari sosai. Injin bincike na Yandex yana ba ku damar amfani da damar "sauƙi mai sauƙi", wanda ya haɗa da sanya hanyar haɗi zuwa shafin a saman duk sakamakon binciken, wato a wuri na 1-3, ba tare da la'akari da sifofin albarkatun ba.

Don haka, yayin amfani da injin bincike da shigar da kowace tambayar bincike, sakamakon bincike na farko shine sakamakon amfani da tsarin Yandex Direct.
Koyaya, yakamata a tuna cewa amfani da Direct ba zai bayyana akan sakamakon bincike a cikin injin binciken Google ba.

2. A kan shafuka (a cikin sigar raka'a)

Wani misali shine nau'ikan ad talla akan gidajen yanar gizo. Idan muka gudanar da bincike kadan, zamu iya cewa a mafi yawan lokuta, bayan kirkirar shafuka, masu kayan yanar gizo suna sanya tallace-tallace daga tsarin Yandex (YAN - Hanyar Talla ta Yandex) da Google.

Gabaɗaya, zamu iya cewa Direct sabis ne don talla.

Koyaya, wannan kwatankwacin kwatancen tsarin ne kawai, tunda yana da 'yan kayan aikin da za a iya amfani dasu don cimma wasu manufofin.

2. Fasali da fa'idodi na tallan Yandex Kai tsaye Yanayi + sharuɗɗan asali don masu farawa 📄

Kowace rana miliyoyin mutane suna shiga kan layi, tsakanin su akwai wani ɓangare na mutanen da ke sha'awar sabis ɗin da aka miƙa ko samfur.

Zuwan injunan bincike ya ba da damar sake tura yawancin zirga-zirga, tungame da 90% samun damar Intanet yana farawa tare da buɗe Yandex ko Google PS don shigar da buƙata.

Bayan tattaro irin wannan babban taron, masu haɓaka injin binciken sun yanke shawarar ba da dama don tallata samfur ko sabis, wanda aka ƙirƙiri sabis ɗin Yandex Direct.

2.1. Fasali na talla

Da farko, injinan bincike da duk ayyukan sa an tsara su ne don masu amfani da yaren Russia, tunda duk sarrafawa, Bayanin bayani aka nuna a cikin Rashanci.

Lokacin zabar kamfen talla na Yandex, ya kamata a tuna cewa injin binciken an tsara shi ne kawai don masu amfani daga Na Rasha kuma Kasashen CIS.

Amurka da Turai suna amfani da Google da sauran injunan bincike. Sabili da haka, ta amfani da Yandex Direct, yana yiwuwa ya isa ga masu sauraro na ƙasashen waje, amma kamfen ɗin talla zai kasance m.

Lokacin lissafin kasafin kuɗi na kamfanin talla, yakamata kuyi la'akari yawan akafi zuwamaimakon tallan talla.

Watau, lokacin shigar da takamaiman tambayar nema, mai amfani yana ganin talla: idan ka latsa mahadar daga mai talla ana cire kudadeidan mai amfani bai danna mahaɗin ba - ba za a caji kuɗi ba.

Yandex.Direct ba ka damar sassauƙa sarrafa farashin talla. Ikon sarrafawa ya ƙunshi nuna farashin dannawa ɗaya: mafi girman shi, sau da yawa za a nuna tallan, amma kuɗin za su fita daga asusun da sauri.

Don masu farawa a kafa yanayin tallan ana ba da shawarar saita mafi ƙarancin farashi a kowane danna, don ingantaccen kuma mafi daidaitaccen lalacewar kamfen ɗin talla.

Wani mahimmin abin da ya kamata a lura shi ne mafi ƙarancin adadin don ƙaddamar da kamfen talla - yana iya canzawa lokaci-lokaci, amma har yanzu yana matakin 300 rubles ba tare da 18% VAT ba... Ba za a iya kiran wannan adadin mai girma ba, amma zai isa a fara kamfen talla da kuma kafa Yandex Direct, a gwada duk kayan aikin da aka gabatar don bin diddigin sakamakon sanya talla.

2.2. Yandex Direct fa'idodi

Fa'idodin Yandex Direct sun haɗa da:

Babbar zirga-zirga, wanda ke da miliyoyin masu amfani na musamman kowace rana. A lokaci guda, yawan canje-canje ya kasance a babban matakin koyaushe.
Mafi yawan masu sauraro... Idan wasu rukunin mutane kawai suna amfani da hanyoyin sadarwar zamantakewa (an raba su da shekaru, jinsi), to kusan kowa yana amfani da injunan bincike.
Ikon siffanta lokacin nunawa da bangare... Tsarin da aka yi la'akari da shi na tallan mahallin ya samo asali tsawon shekaru kuma yana samar da mafi kyawun yanayi don ƙirƙirar kamfanin tallan ku. Za'a iya saita lokacin nunawa, yanki, yanki da sauran saituna don nuna tallace-tallace bisa ga bayanan nazari.
Tabbataccen iko akan farashi da tasirin kamfen talla bayar da ingantaccen lokacin sabunta kididdiga akan aikin da aka kirkira. Kuna iya daidaita farashin kan wani lokaci: rana, mako, wata.
Tsarin yana haifar da rahotoaika zuwa ga takamaiman adireshin imel, wayar hannu a cikin hanyar saƙon SMS. Cikakken rahoto kan kamfen talla ya ƙunshi alamomi da yawa.
Yiwuwar talla a kan shafuka masu yawa: a cikin wani yanki daban na tashar, a sakamakon bincike, akan shafin yanar gizon abokan kuma da dai sauransu.

Hakanan, ana iya danganta fa'idodin wannan sabis ɗin da gaskiyar cewa yana ci gaba koyaushe, ana haɓaka ingantattun hanyoyin ƙididdige hanyoyin da suka fi dacewa don kamfen ɗin talla da aka kirkira.

Misali!Tsarin yana tantance ziyarar zuwa gidan yanar gizon mai tallan, sannan kuma ya nuna tallan mai talla akan wasu albarkatu ga maziyarcin.

Ana yin wannan don sake dawo da mai amfani zuwa gidan yanar gizon mai talla da siyan sabis ko samfur. Tallan gidan yanar gizo a cikin Yandex yana da tasiri sosai yayin siyar da samfura ko sabis.

2.3. Sharuɗɗan asali

Tsarin yana amfani da takamaiman kalmomin aiki, wanda ke ba da damar sauƙaƙa saitin kamfen talla sosai. A ƙasa zamuyi la'akari da ƙa'idodi na asali (misali, menene ctr a Yandex Direct, da sauransu).

Babban sharuddan sun hada da:

Kuka	Aikin mai amfani wanda ke ƙayyade miƙa mulki zuwa takamaiman mahaɗin. Ana kiran wannan aikin saboda gaskiyar cewa yayin buɗe hanyar haɗi, da yawa suna yin sau biyu tare da linzamin kwamfuta.
Mahimmin bayani	Tambayar mai amfani, wanda aka shigar a cikin sandar bincike, shine asalin injunan bincike. Misalan kalmar bincike sun hada da “kamara,” “kwamfutar tafi-da-gidanka,” “sufuri,” da sauransu. Ana yin wannan aikin ta kalmomin maɓalli waɗanda suka ƙunshi kalmomi da yawa.
Danna-ta hanyar kudi (CTR)	Aya daga cikin manyan alamomin da ke tantance tasirin talla. Ana nuna shi azaman kashi, wanda aka lasafta shi da adadin yawan dannawa da kuma ra'ayi. Misali, akwai ra'ayoyi 100, 5 daga cikinsu an danna. A wannan yanayin, CTR zai zama 5% (5/100 * 100%).
Factorimar inganci	Mai nuna alama wanda aka ƙaddara ta dacewar shafin da tallan da aka ƙirƙira. Hakanan, ana iya rinjayar ingancin ƙimar ta wasu fasalulluka na kamfen talla da ake gudanarwa.
Dacewa	Tabbatar ko sakamakon da aka nuna yayi daidai da buƙatar mai amfani. A wannan yanayin, galibi suna rarrabewa tabbatacce ko korau sakamako. Misali shi ne batun talla don sayar da kayan lantarki, wanda aka bayar lokacin da buƙatar “kayan lambu"Kuma"sayi talabijin».
YAN	Alamun shafuka waɗanda membobin ƙungiyar tallan tallan Yandex ce.
Zirga-zirga	Masu amfani waɗanda suka ziyarci albarkatu. Wannan ma'anar ta haɗa dukkan masu amfani waɗanda, saboda dalilai daban-daban, suka buɗe shafukan yanar gizon.
CPC (a cikin tsarin da ake la'akari, ana kuma kiransa ƙimar)	Adadin da aka biya ga mai shi na dandalin talla idan mai amfani ya danna mahaɗin. Wannan baya la'akari da ƙarin ayyukan mai amfani.

Hakanan ana amfani da yawancin kalmomin da ke sama a cikin wasu nazari ko tsarin talla na mahallin, wasu, misali (kalmar YAN) ana amfani da su ne kawai a Yandex.

Yandex Direct shima ya gabatar da nau'ikan kalmomin da ke bayyana matsayin da aka biya a sakamakon:

Matsayin talla na gidan yanar gizo a Yandex

Sanya wuri na musamman	Lokacin zabar wannan hanyar talla, zaku iya dogaro da ita don bayyana *sama da sakamakon bincike*... Wannan sararin yana dauke da mafi alkawuran, tunda yawancin masu amfani suna bin na farkon ne kawai 5 hanyoyin haɗin yanar gizo dangane da sakamakon bincike. Bugu da ari, ana yin bincike ne kawai idan ba a sami bayanin da ake buƙata ba.
Tabbatar da ra'ayi	Wannan hanyar sanyawa tana tantance bayyanar mahallin talla a karkashin sakamakon binciken nema a kasan shafin farko. Idan ƙudurin allo na mai amfani ya ba da izini, to, ana iya aiwatar da nuni mai tabbaci zuwa dama daga jerin sakamakon bincike.
Dynamic kwaikwayo	A wannan yanayin, ana sanya talla a ƙasan shafuka na biyu da na gaba, ana iya matsar da shi zuwa ɓangaren gefen dama don abubuwan da aka ba da tabbacin. Wannan motsi yana faruwa idan faɗin allon mai amfani ya ba shi izini ko, idan aka buƙata, babu isassun abubuwan tabbaci don cika dukkan shafin.

Haɓaka Yandex Direct - cikakken umarni ne mataki-mataki akan yadda za'a tsara Yandex Direct da ƙaddamar da talla

3. Kafa Yandex Direct - matakai 8 masu sauki yadda zaka saita tallan mahallin a Yandex 📝

Bayan gano dalilai, fasali da fa'idodi na tsarin tallan mahallin da ake magana akai, zaku iya ci gaba zuwa matakin yin rijistar, sannan saita Tsari. Lura cewa don bincika abokan ciniki akan Intanet ɗin Rasha wuri mafi kyau don ƙirƙirar kamfen talla ba za a iya samu ba.

Hanyar yin rajista da saita kamfen talla a Yandex Direct yana da sauƙi. Ya ƙunshi matakai na asali masu zuwa:

Mataki 1. Createirƙiri asusu da kamfen talla

Kafin kafa Yandex Direct, ya kamata ka je shafin sabis. Don yin wannan, za ku iya shigar da adireshin dindindin na sabis ɗin a cikin sandar adireshin "direct.yandex.ru"ko bi hanyar haɗi a babban shafin Yandex a cikin ƙasan ƙananan hagu da ake kira" Direct - sanya talla ".

Idan miƙa mulki zuwa shafin yana gudana a lokacin da aka riga an shiga asusun tsarin (ma'ana, an ba da izini), to rajista ba a bukata, zaka iya zuwa kai tsaye don kafa kamfen talla.

Lura cewa duk ayyukan Yandex suna haɗuwa a ƙarƙashin lissafi ɗaya (fasali na musamman daga Google), kuma idan akwai ƙofar wasiƙar, to bakada buƙatar ƙirƙirar asusun sirri.

Idan baku shiga ba, da shafi don shigar da shiga da kalmar wucewa... Anan zaka iya rajistar sabon asusu, wanda ya isa ya shigar da bayanan da aka ƙayyade.

Bayan yin rajista da shiga cikin asusunku, za ku iya sake zuwa Shafin Kai tsaye, inda aka nuna babban maɓallin "Sanya tallace-tallace".

Bayan danna kan maɓallin kamala ta sama, menu tare da saitunan kamfanin talla yana buɗewa.

Anan zaku iya saita manyan sigogi:

Kasar ku

Bayan danna kan wannan filin, jerin ƙasashe masu yuwuwa don zaɓi yana buɗewa. Lura cewa ƙasar da aka zaɓa tana ƙayyade wane kudin za a yi amfani dashi a cikin lissafi. Sabili da haka, yakamata kuyi la'akari da sifofin bankin ku, tsarin biyan kuɗi na lantarki tare da wani tsabar kuɗi.

Hakanan a rijistar farko kuna da dama zabi nau'in kamfanin.

Akwai nau'i uku:

rubutu da tallan hoto;
talla masu motsi;
tallace-tallace a cikin aikace-aikacen hannu.

Zaɓin nau'in tallan Yandex.Direct yayin ƙirƙirar kamfen - Rubutun rubutu-mai faɗi da tsauri + tallan aikace-aikacen hannu

Ikon zaɓar talla masu kuzari sabo ne. Ya kamata a lura cewa daga baya zai zama mai yiwuwa ƙirƙirar adadi mara iyaka na kamfen talla na kowane iri.

Danna maɓallin kama-da-wane "Fara amfani da tsarin".

Taga na gaba yana haifar da saitunan da suka fi dacewa don kamfen ɗin talla.

Lura da filayen masu zuwa:

Sunan kamfen - kowane nau'i, zaka iya shigar da kowane suna.
Sunan abokin ciniki Hakanan yana iya zama komai, ta hanyar tsoho bayanan da aka shigar lokacin yin rijistar akwatin gidan waya an nuna su.
Fara - kwanan wata wanda fara tallan talla. Lura cewa za a samar da ƙididdiga daga wannan kwanan wata. Hakanan yana yiwuwa a sanya ranar ƙarshe don wannan kamfen ɗin talla.
Sanarwa - saƙonnin lantarki waɗanda zasu ƙunshi bayanai na asali game da halin yanzu na kamfen ɗin talla. Ta hanyar tsoho, an ƙayyade adireshin imel na asusun aiki.Akwai fom na daban don saita wannan ma'aunin, wanda zai ba ku damar tantance ƙarin adiresoshin e-mail na akwatin gidan waya, yawan aika sako da buƙatar aika sanarwar game da tsara rahoton. Rahotanni sune tushe don adana ƙididdigar da aka yi amfani dasu don ƙayyade tasirin kamfen talla. Ana ba da shawarar don nuna buƙatar aika sanarwar lokacin da 20% ma'auni na asusun, haka kuma lokacin canza matsayin sanarwar kowane minti 60.
Sanarwar SMS - filin da zaka iya tantance lambar wayar hannu wacce za a karɓa saƙonni kuma. Ta hanyar tsoho, ana iya cike filin, tunda ana nuna wayar hannu lokacin yin rijistar akwatin gidan waya. Akwai yiwuwar saitawa, inda aka nuna - lambar waya, inda da yaushe saƙonni zasu zo.
Dabaru - babban filin da aka ƙayyade farashin kuɗi na gaba da siffofin saka jarin talla. Wannan saitin za a tattauna shi daki-daki a ƙasa.
Daidaitawar Bid - keɓaɓɓen filin don ƙarin daidaitaccen daidaitaccen farashi ta dannawa guda. A wannan ƙaramin menu zaka iya daidaita farashin ku dangane da jinsi da kuma shekarun zirga-zirga, saita farashi daban don talla a aikace-aikacen hannu, saka masu niyya (saboda karancin tarihi lokacin yin rijistar asusu, aikin bazai samu ba). A matsayinka na ƙa'ida, ana shigar da bayanai bisa ga binciken da aka gudanar kan halayyar rukunin abin da aka sa gaba. Misali, idan ka siyar da kayan mata, to zaka iya kara CPC ga mata masu sauraro sama da shekaru 18. Lura cewa tsarin ba zai iya karanta irin wannan bayanin game da zirga-zirga daga cibiyar sadarwar abokin tarayya ba, haka kuma daga mai amfani da ba a rajista a cikin tsarin Yandex.
Lokacin niyya - wani sashi wanda duk lokacinda aka tsara don nuna kamfen din talla yake. Misali, yawanci ziyara a ranakun mako ne daga awowi 17 zuwa 21... Wannan lokacin ya kamata a bar duba shi.
Ci-gaba mai niyya - lissafin yankunan da aka tsara tallan (kawai ana nuna buƙatar ƙididdigar, ana sanya kaska). Kara karantawa game da niyya a wani matsayi daban.
Yankin nunawa ɗaya don duk tallace-tallace - wani zaɓi wanda zai baka damar saita nunin talla kawai ga masu amfani daga wasu yankuna. Misali, idan tallan ya shafi isar da pizza a cikin Moscow, to wannan birni kawai ya kamata a nuna.
Adireshin aure da lambar waya don duk tallace-tallace - Nuna bayanan lamba a kan dukkan tallace-tallace ba tare da la'akari da yankin da sauran sigogin ba.
Mabudin maɓalli guda ɗaya don duk jimlolin kamfanin - SEO bangaren inganta ayyukan akan yanar gizo. Kuna iya shigar da duk kalmomin da aka zaɓa marasa kyau ta hanyar waƙafi ko barin filin fanko. Wannan saitin zai baka damar ware damar nuna wani talla idan bukatar ta yi kama da kalmomin da aka shigar, amma ba shi da nasaba da ayyuka ko samfuran mai talla. Misali, idan kuna isar da pizza zuwa gidanka, zaku iya tantance kalmomin marasa kyau masu zuwa: girke-girke, cafe, na gida (ba za a nuna ad ba idan ka bincika "girke-girke na pizza na gida").
Saituna akan shafukan yanar gizo. Wannan fasalin yana ba ku damar daidaita farashin talla wanda aka rarraba ta shafukan yanar gizo. Bar akwati a kan “Yi watsi da fifikon mai amfani»Idan har ayyukan kamfanin basu kware sosai ba. Ana ba da shawarar rage matsakaicin adadin kuɗin amfani a shafukan yanar gizo har zuwa 50% daga kasafin kudi, ka bar CPC a matakin 100%.
Buga don ƙarin jimloli masu dacewa - lokacin kunnawa da daidaitawa wannan aikin, zaku iya dogaro da tsarin don zaɓar jumloli da kansu waɗanda zasuyi daidai da waɗanda mai amfani ya ambata a baya.
Kulawar yanar gizo da ikon dakatar da kamfen tallaidan da wani dalili sai aikin ya daina wanzuwa. Wannan saitin zai baka damar sarrafa aikin tsarin kai tsaye da kuma kawar da yiwuwar sanya talla a hanyoyin da suka lalace (yanayin da, bayan dannawa, mai amfani ba zai shiga shafin mai talla ba saboda rashinsa da sauran dalilai). Duba akwatin don kunna aikin.
Lissafin awo da alamar mahaɗi - ƙarin ayyuka. Don Metrica tayi aiki, "kuna buƙatar haɗa wannan sabis ɗin, sanya alamar dubawa a gaban filin" Alamar alamar kasuwanci don Metrica ".

Matsayin mai ƙa'ida, filayen da aka nuna a cikin sakin layi na baya ana iya barin fanko don ci gaba zuwa mataki na gaba.

A ƙasan shafin akwai hanyar haɗi don buɗe ƙarin saituna:

Mobile CPC ya kamata ya kasance a yankin 50%.
Kuna iya tantance adiresoshin IP na shafukan da aka hana (ba za su nuna tallace-tallace ba).
Zai yiwu a cikin wannan filin haɗa wasu sabis, alal misali, Liveinternet.ru, wanda zai tattara ƙididdiga.

An ba da shawarar kada a canza sauran ƙarin saitunan.

Amfanin shirin talla da tsadar rayuwa a gaba ya dogara da madaidaicin saitin wannan shafin.

Mataki na 2. Zaɓin dabarun nuna ad

Akwai hanyoyi 2 don tsara dabarun nunin tallan ku:

Manual kudi management;
Atomatik na atomatik.

Kuna iya daidaita kuɗin ku yadda yakamata a cikin fanni na musamman - "Gudanar da ƙimar hannu".

Fasali na zaɓar dabarun don nuna tallace-tallace sun haɗa da:

Domin rage farashin ku, zaɓi abun “Nuna a wuri mafi ƙanƙanci". Lokacin da ka zaɓi wannan abu, zaka iya tantance nau'in tubalin da aka fi so. Akwai sauran dabaru guda daya (daga shafin dabarun atomatik) wanda zai ba ku damar rage farashin - "Kunshin mako-mako".
Zai yiwu a daidaita farashin sau ɗaya - dabarun “Matsakaicin farashin kowane dannawa". Lokacin zabar wannan kunshin, zaku iya tantance matsakaita farashi kowane danna kowane mako... Wani fasali na wannan dabarar shine cewa da kansa zai zaɓi ƙimar don jan hankalin yawancin masu amfani bisa ga bayanan da aka shigar a baya.
Ga masu farawa, dabarun shine “Kasafin kudi na mako-mako". Lokacin zabar wannan dabarun, akwai saitin da ake kira "Matsakaicin juyawa da manufa". Koyaya, mun lura cewa yana yiwuwa a ƙara haɓaka dabarun sosai idan Metrica ya haɗu kuma an daidaita shi daidai. A wannan yanayin, zaku iya dogaro kan zirga-zirgar jujjuya a farashi mai sauƙi bisa alamomin gasa a cikin tsarin.
Don jawo hankalin zirga-zirga daga shafukan jigogi, ma'ana, shafukan abokan tarayya, yakamata ku zaɓi shafin "Sai kawai a cikin hanyoyin sadarwa"... Tare da wannan saitin, tallace-tallace zasu bayyana akan shafuka daban-daban waɗanda suke kamanceceniya dangane da batun su.

Sai kawai bayan gwaje-gwajen, wanda tabbas za a nuna shi a cikin rahoton, za ku iya zaɓar kamfen talla mafi inganci don aikinku.

Mataki na 3. Kirkirar talla a Yandex.Direct

Bayan kammala matakin farko, matakin ƙirƙirar talla ya fara.

Yi la'akari da filayen da ake buƙata don ƙirƙirar tallace-tallace:

Sunan rukuni... Kuna iya shigar da kowane bayani wanda za'a bi sahun ƙungiyar (Misali, "Sabon ƙungiyar talla")
Nau'in talla... An ayyana wannan ma'aunin a baya, amma zaka iya canza shi idan ya zama dole. Ana ba da shawarar zaɓar nau'in tallan rubutu-mai hoto, saboda irin wannan tallan yana da tasiri.
Take... Lokacin ƙirƙirar kanun ku, yana da kyau a haɗa da kalmar wucewa kuma ƙara kira zuwa aiki. Hakanan yana da kyau a yi amfani da kalmomin da ke jan hankalin yawancin masu amfani (ragi, kyauta, fa'ida). Ya kamata a tuna cewa akwai iyakancewa kan tsawon taken (haruffa 33), wanda ke nufin ya zama ɗan gajarta kuma gajere. A hannun dama misali ne na yadda tallan zai kasance bayan an buga shi.
Rubutun sanarwa zai kasance a ƙarƙashin taken kuma ya bambanta da shi sosai. Wannan filin ya kamata ya nuna ainihin mahimmancin roko, zaku iya tantance bayanin lamba. Iyakar tsawon saƙo shine haruffa 75.
Haɗi - adireshin da za a yi miƙa mulki yayin danna saƙon. Adireshin gidan yanar gizo da ke yanzu kawai ya kamata a nuna.
Nuni wanda aka nuna... A wasu lokuta, hanyar haɗin yanar gizo babba ce kuma ba ta da daɗi. A cikin wannan filin, zaku iya shigar da kowane hanyar haɗi wanda za'a nuna a cikin tallan.
Kari... Talla da yawa suna ɗauke da hotunan da ke ɗaukar hankali. A cikin wannan filin zaku iya loda hoto. Hanyoyin haɗi masu sauri suna baka damar tura mai amfani daga talla ɗaya zuwa shafuka da yawa. Misali, yayin ƙirƙirar tallace-tallace don samar da sabis na isar da pizza, za ku iya samar da rariyar hanyar haɗi zuwa ɓangaren "Mmenu», «Shinisar da sako», «GAME DA kamfanin"da dai sauransu Hakanan a cikin wannan rukunin akwai Bayani, ƙaramin rubutu wanda ya bayyana a ƙasan tallan. Anan zaku iya nuna fa'idodin sabis ɗin da aka bayar ko samfurin da aka siyar.
Adireshin da tarho... A wannan filin, zaku iya bincika akwatin da zai ba ku damar nuna matsayin abin a kan taswirori.

Bayan shigar da bayanan da ke sama, zaka iya ƙara ƙari Talla 49 a kowace kungiya kuma saita su a cikin dukkan sigogi.

Na dabam, ya kamata a lura da filin a wannan shafin, wanda ya shafi shigarwa da zaɓi na kalmomin shiga.

Mataki 4. Createirƙiri tallan wayar hannu

Ta tsohuwa, ana ƙirƙirar tallace-tallace don nuna tallace-tallace a kan kwamfutoci. Koyaya, yawaitar wayoyin hannu da ƙananan kwamfutoci sun ƙaddara cewa dabarun ƙirƙirar tallan tallace-tallace na musamman don na'urorin wayoyin hannu na iya biya.

Don ƙirƙirar tallace-tallace na wayar hannu, duba akwatin a saman taga, bayan danna wanda tallan ya zama na hannu kuma za ku iya shirya farashin kowane danna a cikin shafin "Bid Adjustments".

Theayyadaddun abubuwan kafa ad don na'urorin hannu sun haɗa da masu zuwa:

An zaɓi nau'in talla: rubutu-hoto ko kuma kawai mai zane Zaɓin farko ya fi tasiri.
An shigar da kan sakon... A wannan yanayin, ya zama gajere kuma a taƙaice; ba kwa buƙatar shigar da lambar waya ko adireshi.
Rubutun tallan kuma kada ya zama babba.kamar yadda yakan zama abin ban haushi ga masu amfani da wayoyin hannu.
Adireshin yanar gizo da mahaɗin nunawa An shigar dasu daidai kamar lokacin ƙirƙirar talla don nunawa akan kwamfuta.
Filin padding kuma ba shi da bambanci.
Ya kamata a ba da hankali musamman yana nuna lambar waya... Lokacin da aka nuna, masu amfani da wayar hannu zasu iya kiran ku ko ma'aikatan ku ta dannawa ɗaya kawai, wanda ya dace da inganci. Saboda haka, muna ba da shawarar cikawa a wannan filin lokacin kafa tallan wayar hannu.

A hannun dama na fom ɗin da aka ƙaddamar akwai ƙaramin thumbnail wanda zai nuna yadda tallan da aka ƙirƙira zai kasance, la'akari da bayanan da aka shigar.

Mataki 5. Zaɓin kalmomin shiga don tallan Yandex.Direct

Kamar yadda muka gani a baya, sabis ɗin da ake tambaya yana da kayan aiki masu amfani da yawa. Mataki na uku shine matakin amfani da ɗayansu - zaɓi kalmomin shiga.

Masu haɓaka suna ba ka damar amfani da wasu shirye-shiryen don zaɓin kalmomin shiga. Duk shigar da "mabuɗan" an saka su a cikin takamaiman filin, rabu da waƙafi.

Amma kayan aikin bincike mai mahimmanci kuma yana samar da kyakkyawan sakamako.

Zaɓin kalmomin shiga don Yandex Direct

Don fara tarawa:

Latsa maɓallin kama-da-wane "sami kalmomi". Bayan haka, taga yana bayyana wanda zaku iya shigar da kalma ko jumlar sha'awa. Misali, a batun sayar da kyamarori, za ka iya shiga cikin filin kalmomin "kyamara", "sayi kyamara", "kyamara Moscow", a batun sayar da gidaje a Moscow - "sayi gida a Moscow", "gida a farashin Moscow" Lura cewa zai iya yiwuwa a maimaita sauya tambayar nema don nemo kalmomin shiga.
Bayan shigar da kalma ko jumla, jeri biyu sun bayyana: daya don tambayar da aka shigar da kalmomin da suka dace, dayan yana nuna abin da aka bincika tare da tambayar da aka shigar. A lokaci guda, ana nuna yawan abubuwan burgewa a kowane wata, wanda aka kula dashi yayin ƙirƙirar jerin tambayoyin mahimmanci.

Wannan matakin za a ci gaba da tattauna shi a cikin labarin, tunda tasirin tallan da kansa ya dogara da madaidaicin zaɓi na kalmomin shiga.

Mataki na 6. Zaɓin ƙimar kuɗi da wucewar wucewa

A wannan matakin, kuna buƙatar saita farashi don rukunin tallan ku. Don adana kasafin kuɗi, muna ba da shawara cewa ku saka jimlar kuɗin da aka danna ta kowane tallan ko don duka jimloli.

Koyaya, yana da mahimmanci a fahimci cewa tsada da tasirin talla don kalmar "Sayi ɗaki a cikin Moscow" da "Sayi ɗaki ɗaya a cikin Moscow a cikin sabon gini mara tsada" daban-daban.

Sabili da haka, ya kamata a saita ƙimar a nan gaba dangane da ƙididdigar da aka samu. Wataƙila don wasu jimloli marasa amfani kuna buƙatar rage farashi, kuma don sauran kalmomin maɓallan suna ƙaruwa.

Don haka dole ne ku shiga taƙaitaccen tsarin tallan da aka ƙirƙira.

Zaɓin takara don Yandex.Direct talla da wucewar wucewa

Idan mai gudanarwa ya ƙi buga tallanku, za a aika da saƙo mai dacewa da ke nuna dalilin ƙin.

A matsayinka na ƙa'ida, yawancin tallan da aka kirkira la'akari da abubuwan da ake buƙata don kayan talla ana daidaita su, tunda membobin tsarin suna kawo mahimmin kuɗin shiga Yandex.

Amma kuskuren da ke haɗuwa da kuskuren rubutun kalmomi na iya haifar da ƙin bugawa.

Mafi yawan dalilan samun karɓa sun haɗa da:

Idan tallan ya shafi rarrabawa da sake nazarin giya ko magunguna (kayan da aka hana ko sabis).
Dole ne a rarraba takamaiman rukuni na samfuran kawai tare da izini: magungunan likita, sabis na likita, sabis na kuɗi - ba za a nuna takardu a cikin sakon da kanta ba, amma Yandex, aiki a matsayin mai shiga tsakani, dole ne ya karbi takaddun tallafi don bin dokokin da aka kafa.
Idan hotunan suna ƙunshe da tambura da bayanin tuntuɓar, mai gudanarwa kuma na iya aika talla don gyara.
Ana sanya buƙatu na musamman akan yadda za'a nuna taken da rubutun talla. Mafi sau da yawa, a cikin ƙoƙari na bayyana tallace-tallace a bayyane, ana amfani da manyan baƙaƙe yayin rubuta dukkan rubutun - bisa ga ƙa'idodin da aka kafa, wannan an hana.

Idan kamfen talla ya kasa wucewa, to ana aika shi don sake dubawa. Bayan gyara bayanan da aka shigar, za'a iya sake aikawa don daidaitawa.

Mataki na 7. Hasashen kasafin kuɗi a Yandex.Direct

Tare da kirdadon hankali da tsara kamfen na talla za a iya tsammanin cewa saka hannun jari cikin talla zai zama da fa'ida.

Don yin wannan, kuna buƙatar barin takamaiman manufa, wanda aka cimma yayin amfani da sabis ɗin Yandex Direct. Misali, a game da inganta shafin katin kasuwanci, daya daga cikin manufofin zai kasance don jawo hankalin zirga-zirgar da aka yi niyya, wani bangare daga cikinsu zai kira manajan ko sanya oda don aiyuka ko kaya.

Don ƙididdige kimanin kuɗin talla, an ƙirƙiri wani sashi na musamman "Hasashen kasafin kuɗi". Kuna iya zuwa wannan shafin ta amfani da hanyar haɗin yanar gizon da ke cikin saman toshe na menu.

Tsarin lissafin kasafin kudi kamar haka:

Yankin yanki... A matsayinka na ƙa'ida, don rage farashin, kamfanoni da yawa da mutane suna zaɓar yankin da za a nuna tallan don. Wannan yana da amfani ƙwarai, alal misali, game da samar da sabis a cikin Moscow - ba shi da daraja a nuna tallace-tallace ga mazaunan Belarus ko ƙasashen waje, saboda wannan zai haifar da buƙatun da ba dole ba, marasa ma'ana.
Filin na gaba shine sigogin lissafi... Wannan sashin yana nuna tsawon lokacin yakin neman talla, zababbun nau'ikan rukunin yanar gizon da za a nuna bayanan a kan su, da kuma kudin da za a aiwatar da lissafin.
Mafi mahimmancin ma'auni shine keywords... Lokacin inganta aiki don kalmomi daban-daban, ana buƙatar kasafin kuɗi daban. A wannan taga, zaku iya zaɓar jimloli da kalmomin maɓalli, a nan za ku iya shigar da jerin maɓallanku waɗanda keɓaɓɓun waƙafi ya rabu da su. Akwai yiwuwar tantance kalmomin tsayawa a cikin jerin.
Bayan shigar da duk kalmomin shiga da jimloli, danna maɓallin kamala "Calididdiga" kuma sami cikakken tebur ga kowane maɓallin.
Tsarin na iya yiwa alamar kalmomi waɗanda ya kamata a cire su daga jerin.

Lissafin kasafin kudin ya dogara da kalmomin da aka zaɓa da sanya ad.

Mataki na 8. Yandex Nuna Talla - Ta yin amfani da banners na nuni a fili (tallan hoto)

Wata hanyar inganta da tallata samfuranka ko ayyukanka ta Intanet ita ce kafofin watsa labarai banners... Wannan hanyar ta haɗu fa'idodin tallan gargajiya da na mahallin.

Saboda roko na gani da ikon nuna bidiyo mai walƙiya, irin wannan toshe yana da ƙimar danna-ƙasa). Fasahohin zamani da aka yi amfani da su a cikin injin bincike suna ba da izinin nuna tuta ga masu sauraron da ake buƙata, wanda yake da mahimmanci rage farashin.

Koyaya, wannan hanyar talla tana da matsaloli masu mahimmanci. Daya daga cikinsu - biyan bashin talla, ba don dannawa a kansu ba. Kuma don tasirin tallan ya kasance babba, kuna buƙatar samun babban CTR na toshe (ƙimar danna-ta hanyar).

Ana ba da shawarar yin amfani da wannan hanyar tallan ne kawai bayan cimma burin da aka sanya a gaba yayin aiki tare da tallan mahallin, tun da tallan tallan Yandex yana buƙatar kasafin kuɗi mafi girma, kuma sakamakon yana iya zama nesa da annabta.

4. Ingantaccen zaɓi na Yandex Direct keywords a aikace 📊

Abubuwan burgewa da dannawa, farashin ad da kuma aikin kamfen gaba daya ya dogara da zaɓin kalmomi da jimloli, waɗanda aka shigar dasu a wani fili na musamman lokacin ƙirƙirar talla.

Akwai hanyoyi guda biyu masu mahimmanci don tattara jerin kalmomin shiga:

Da hannu, ta amfani da ginannen kayan aiki ko wasu shirye-shirye. Ya wanzu biya kuma kyauta shirye-shiryen da basu da bambanci da juna. A matsayinka na ƙa'ida, bambancin ya ta'allaka ne kawai a cikin saurin sarrafa bayanai, adadin sigogin da aka ƙayyade da ikon sauya bayanai zuwa tebur don amfani da su a cikin wasu shirye-shiryen.
Amfani da jerin abubuwan da aka riga aka shiryawadanda masu siyarwa suke siyarwa. Za ka iya ƙirƙirar waɗannan jerin kalmomin maɓallin kai kanka. Bugu da ƙari, tasirin su zai ɗan bambanta kaɗan. Yana da mahimmanci a tuna cewa tasiri, tsada da yawan kalmomin shiga da jimloli na iya bambanta dangane da yanayin samfurin ko sabis, lokacin shekara, da dai sauransu.

Akwai shirye-shirye da yawa waɗanda ke iya sarrafa kalmomi da kyau kuma zaɓi mafi dacewa don tambayar da aka shigar. Irin waɗannan shirye-shiryen sun haɗa da “SlovoEb», «Mai karɓar maɓallin Key"Kuma wasu sabis na kyauta, misali,"Rokee».

Don tattara kalmomin shiga da rarraba su, ana ƙirƙirar fayil na musamman a cikin Excel, tunda yana cikin wannan fayil ɗin zaku iya shigar da tebur tare da ginshiƙai da yawa: keyword, yawan buƙatun kowace wata da sauransu.

Mahimmanci! Kirkirar babban farashi don shahararrun tambayoyin an tabbatar da gaskiyar cewa masu fafatawa suma sun yanke shawarar amfani da su don inganta aikin su.

Fitowar sabuwar sananniyar tambaya, wacce a baya tana da ƙaramar amfani a cikin injin binciken, na iya rage farashin talla. Wannan shine dalilin ana ba da shawarar yin kwastomomi na tambayoyi masu mahimmanci ta amfani da shirye-shirye na musamman.

4.1. Zaɓin cancanta na kalmomin shiga don Yandex Kai tsaye kyauta

Tsarin talla na mahallin da aka ɗauka yana da madaidaicin inganci da ingantaccen zaɓi na kayan aiki wanda za'a iya amfani dashi kyauta.

Nasihu don inganta ƙimar binciken bincikenku sun haɗa da:

Ikon tunani a cikin rukuni a cikin fagen aikin ku na iya rage farashi, tunda akwai gasa da yawa don “buƙatun kai tsaye” (misali, siyan gida a cikin Moscow). Idan akwai bayani yadda abokin kasuwancin ka yake tunani, yadda yake neman samfuran da suka fi dacewa, zaka iya ɗauki kalmomin musamman da jimloliwaɗanda ba su da maɗaukakiyar amfani, amma ƙimar-danna-ƙima (CTR). Ga sababbin sababbin abubuwa, maɓallin maɓallin yana ƙunshe da kalmomi 100, waɗanda kuma manyan masu fafatawa tare da manyan kasafin kuɗi ke amfani da su.
Hakanan, don ingantaccen zaɓi na maɓallan, ya kamata ku koya bincika dabarun talla na abokan gasa mafi kusa da ku: menene maɓallin maɓallin su, wane lokaci da zasu sanya talla, waɗanne masu sauraro ake nufi. Dangane da bayanan da ke sama, ya kamata a kammala cewa da farko kana buƙatar nemo masu fafatawa. A lokaci guda, ba kwa buƙatar kulawa da sanannun samfuran kasuwanci da kamfanoni, saboda za su iya iya kashe kuɗi masu yawa a kan talla don kiyaye haɗin masu sauraro.
Ya kamata nemi yanayin kai tsaye wanda zaku iya jawo hankalin abokin ciniki... Misali, idan budurwa tana son siyan sabuwar riga, to akwai yiwuwar akwai yiwuwar ta sayi takalmi tare da rigar. Wannan shine dalilin da ya sa, a wasu lokuta, ingantaccen hanyar talla shine amfani da tambayoyi masu alaƙa.

Ka tunacewa wasu kalmomin suna da maɗaukakiyar mita, amma basa haifar da manyan zirga-zirgar aiki waɗanda suke shirye don sayayya da odar kaya ko aiyuka.

Misali, yayin bincika cikin Yandex don tambayar "wayoyin salula", mai amfani zai iya bincika wayoyin zamani don saya da ma'ana da maƙasudin wannan na'urar.

Sabili da haka, ya zama dole a zaɓi jimloli mabuɗan kasuwanci, ba na sanarwa ba. Misali, “sayi gida”, “odar gyara”.

4.2. Yadda ake amfani da sabis na Yandex Wordstat

Don amfani da sabis ɗin Yandex Wordstat, ya kamata:

Createirƙiri asusu a Yandex... Idan an riga an ƙirƙira shi a baya, to babu buƙatar aiwatar da tsarin rajista.
San alamomin asaliwanda za'a iya amfani dashi a cikin tsarin (za'a tattauna shi a ƙasa).
Yi fahimta game da me yasa aka kirkiro sabis kuma yaya yake aiki... Ana amfani da Yandex Wordstat don bincika tambayoyin bincike, wanda ke ba ku damar ƙayyade yawan amfani da kalmomi da jimloli yayin bincika cikin tsarin. Hakanan ana samun wannan kayan aikin a Yandex Direct lokacin ƙirƙirar tallace-tallace - algorithm ɗin yayi kama.
Iya amfani da kayan aikin da aka gabatar.

Lokacin da kuka je shafin wannan kayan aikin, ana nuna sandar bincike wacce zaku iya shigar da kowane kalma, haɗuwarsu ko Yanayin yanayi.

Bayan shigarwa, za a nuna rahoton watan don ɗauke da bayanai kan maɓallin shiga da tambayoyin da suka dace. An kuma nuna bayanai game da yawan amfani da madannin yayin watan.

Yana da daraja fahimtacewa ba duk jumloli zasuyi tasiri ga wani kamfen talla ba, tunda wasu kalmomin mutane suke amfani dasu don neman bayanai, wasu kuma don neman samfur.

Sabili da haka, yakamata kuyi la'akari da wane irin zirga-zirga kuke buƙatar siya. Haruffa na musamman na sabis suna faɗaɗa damar wannan kayan aikin.

Yadda ake amfani da sabis ɗin Yandex Direct - manyan masu sarrafa tsarin

4.3. Waɗanne haruffa ake amfani da su a Yandex Wordstat

Don samun ingantaccen sakamakon zaɓin maɓallin, ana amfani da haruffa na musamman, waɗanda kusan babu makawa ga ƙwarewar kasuwa. Amfani da alamomi nau'ikan matattarar maɓalli ne (tace kalmomin da ba dole ba).

Babban alamomin Yandex.Wordstat sune:

Alamar zance ("mabuɗi") - ana amfani dasu don neman ƙididdigar yawan amfani da kalma ko jumlar da suka zaɓa kawai. Sakamakon ya hada da siffofin kalmomi tare da sauran ƙarshen.
Maganar kirari ("! Maɓalli") - kayan aiki don gyara ƙarancin siffofi. A wannan yanayin, gyarawa yana wucewa ne kawai kalmar kafin a shigar da wannan alamar. Don gano sau nawa a wata suna neman buƙata a Yandex - saya gida a Moscow, kuna buƙatar buga a cikin sabis ɗin - "! saya! ɗaki! a cikin! moscow".

Lokacin da aka yi amfani da haruffa biyu tare, zaku iya samun mabuɗin tare da mafi ingancin mitar amfani da shi a cikin wani lokaci. Wannan bayanin shine mafi mahimmanci yayin lissafin farashin jan hankalin zirga-zirga. Mataki na gaba shine lissafin CTR (ƙimar danna-ta hanyar).

Charactersarin haruffa na musamman sune:

A tsaye mashaya "|" - kayan aikin da ake amfani dashi don saurin zaɓi na ilimin fassara. Ana amfani da shi lokacin da ya zama dole don kwatanta mabuɗan da yawa dangane da yawan buƙatun.
Maganganun murabba'i "[]" - kayan aiki don gyara tsarin tsari.
"+" Sa hannu - an shigar da alamar ƙari a yayin da kuke buƙatar nemo jimloli tare da kalmomin tsayawa, waɗanda suka haɗa da haɗin kai, prepositions, barbashi.
"-" alamar - alamar debewa, wacce ake amfani da ita don ware kalma ko dakatar da kalma daga magana.
Kuskuren biyu "()" rukuni da amfani da dukkan haruffa na musamman daga jerin da ke sama.

Duk haruffa na musamman na iya haɓaka ingantaccen sabis sosai. Ba tare da amfani da su ba, dole ne ku cire sakamakon da kanku, wanda ke ɗaukar lokaci mai yawa.

4.4. Menene gasa a cikin talla kuma menene alamun yakamata ayi amfani dasu don kimanta shi

Don ƙirƙirar kamfen ɗin talla mai tasiri, ya kamata ku yi la'akari da batun gasa. Ana amfani da wannan kalmar ko'ina cikin talla, kuma ya zama dole don ƙayyade gasawar albarkatun mutum akan Intanet.

A wannan yanayin, babban mai nuna alama shine matsayin shafi a cikin sakamakon bincike a wajen kamfanin talla.

Gasar gwagwarmaya za a iya tantance ta ta alamun masu zuwa:

Rayuwar dukiyar. Shafin da aka kirkira shekaru da yawa a baya, a matsayinka na mai mulkin, yana karɓar ƙarin dama daga injin bincike;
Yaya aka ƙirƙira tallan mahallin, biya da kuma sanya shi;
Menene yawan bukatar;
Idan akwai canji a alamun nuna alama dangane da yanayi;
Ana la'akari da wurin yanki;
Shafukan TOP ta maɓallin buƙata;
da sauransu.

Tattara da nazarin duk alamun yana ba ku damar samun wani keɓaɓɓen maɓallin keɓaɓɓen - ƙididdigar tasirin kalmomin da aka yi amfani da su.

Daga bayanan da ke sama, zamu iya kammalawa:

Lokacin da farashin kowane danna ya tashi, za a sanya tallan a wuri mafi amfani ga mai talla;
Kudin kowane danna an ƙirƙira shi gwargwadon mafi girman farashin da kuka yarda ku biya don hawa kan wurin 1st;
Yin nazarin ƙididdiga da zaɓin maɓallan aiki na iya taimakawa rage farashi.

5. Yadda ake bibiyar ayyukan talla 🛠💎

Yandex Direct yana da kayan aiki don bin diddigin tasirin kamfen talla - Metrica.

Yadda ake saka idanu kan tasirin talla - ta amfani da alamun utm a Yandex Direct

Manyan alamun Metrica sune:

Danna-ta hanyar kudi (CTR)
Yawan chanzawa.
Zaɓaɓɓun ma'aunai don burgewa da dannawa.
Darajar asusu.
Mizanin da ya danganci ayyukan abokin ciniki da aka tura zuwa gidan yanar gizon mai talla: ƙimar juyawa, yawan adadin masu sauraro, yawan ciniki da matsakaicin adadin su.
Kudin shiga da riba.

Za a iya samo alamun 5 na farko daga Yandex Metrica, wanda ake amfani da su Alamomin UTM.

Mai talla yana lasafta mai nuna alama ta ƙarshe "kudin shiga da kashe kuɗi" da kansa. riba, game da sayar da kaya ko samar da sabis, yana nuna tasirin kamfen ɗin talla, kuma ana iya amfani da wasu alamun don daidaita shi.

Amfani da alamun UTM

Abun ingantaccen kayan aiki a talla akan Intanet shine Alamomin UTM... Sun ba ka damar yin waƙa da zirga-zirga, gano kamfen ɗin da ya kawo baƙi na musamman.

Yandex Direct shima yana ba ku damar amfani da wannan kayan aikin don haɓaka tasirin kamfen ɗin talla. Abin takaici, babu kayan aikin gini, amma zaka iya amfani da sabis na kyauta (misali,utmur.ru da sauransu).

Hanyar ƙirƙirar alamun UTM kamar haka:

Saka adireshin da aka nufa, saka asalin, take, tashar yakin, kalma mai mahimmanci kuma samar da lakabi. Shine bayanin da aka shigar a cikin ƙarin filayen da za'a yi amfani dasu don bin URL ɗin kamar yadda ake amfani dashi. Sabili da haka, ya kamata ku ƙara cikakken bayani akan bayanin tag UTM.
Za mu je Metrica a cikin sashin "Rahoton daidaitattun - Tushen - alamun UTM". Shigar da haɗin haɗin da aka kirkira a cikin ƙayyadaddun filayen.

Bayan haka, lokacin tattara bayanai game da zirga-zirgar kayan yanar gizo (gidan yanar gizo, shafin saukowa, da sauransu), za a nuna bayanan da aka shigar yayin ƙirƙirar alamar UTM.

6. assistancewarewar cancanta wajen horar da Yandex Direct

Kudaden da aka kashe akan talla da tasirin kamfen din ya dogara da daidaitattun saituna a Yandex Direct. Hakanan ya kamata a lura cewa wata sana'a ta daban ta bayyana - Directologist, wanda ya kunshi shirya da kafa talla a Yandex.Direct.

Wannan shine dalilin da ya sa wasu kamfanoni suka fara ba da sabis na horo don kafa da amfani da tsarin tallan mahallin.

1) Unibrains.ru

Kamfanin da ke ba da dama don halartar shafukan yanar gizo na gabatarwa kyauta. An kafa cibiyar ta hanyar riƙewa Kungiyar Kokoc, wanda ke ba da sabis na IT shekaru da yawa. Programsirƙirar shirye-shiryen horarwa suna karɓar takaddun shaida a PRUE. GV Plekhanov. Darussan suna ba da awanni da yawa na horo na aikace-aikace kan ainihin ayyukan tare da lamura.

2) I-media.ru

Kamfanin yana ba da horo kuma yana ba da sabis a fagen tallan hanyar sadarwa. An kafa shi sama da shekaru 13 da suka gabata.

Duk ma'aikatan kamfanin aikin da suke aiki a kan ainihin umarnin kwastomominsu. Kamfanin yana mai da hankali kan kayan aikin Google.

3) Seoschool.ru

Hakanan kamfanin yana ba da sabis na horo don inganta SEO na albarkatun yanar gizo. Hakanan kamfanin yana da damar samun saurin tuntuba ta hanyar Intanet.

A kan rukunin yanar gizon zaka iya samun ƙididdigar aikin haɓaka da godiya ga abokan ciniki.

Dukkanin kwasa-kwasan horon da ke kawo fa'idodi na gaske ana biyan su. Shafukan yanar gizon yanar gizo kyauta ana nufin jawo hankalin abokan ciniki, saboda bayanin da aka bayar yawanci yana cikin yanayi.

7. Yandex Direct tallar: farashi, hasashen kasafin kuɗi, tsada a wata 📈

Kuna iya dogaro da ƙwarewar ku kawai don amsa tambayar nawa adadin talla a Yandex Direct zai ci. Wannan ya faru ne saboda gaskiyar cewa kamfanin baya samar da irin wadannan bayanan.

Tambayoyi mafi mahimmanci game da kasafin kuɗi sun haɗa da:

7.1. Mafi qarancin odar Yandex Direct

Masu farawa koyaushe suna da sha'awar ƙaramar saka hannun jari da ake buƙata don ƙaddamar da talla a Yandex.Direct. Dangane da dokokin sabis, mafi karancin abin da aka kashe akan talla shine 300 rubles.

Koyaya, aikatawa yana nuna cewa amfani da sabis na Kai tsaye yafi tsada sosai - ba tare da kasafin kuɗi na 17,000 rubles ko fiye ba kusan ba zai yuwu a cimma sakamako mai gamsarwa a cikin tsarin ba. Wannan saboda danna kan buƙata ɗaya na iya kashe kuɗi 50-200 rubles kuma mafi.

7.2. Kudin kowane danna

Don wannan mai nuna alama, an saita ƙaramin adadin - Kopecks 30... A aikace, haduwa da irin wannan CPC kusan abu ne mai wuya.

Matsakaicin farashin kowane danna a Yandex.Direct shine 20-40 rubles. A wasu lokuta, farashin ya kai 300 rubles ko fiye.

7.3. Hasashen Kasafin Kuɗi a Yandex Direct

Don samun sakamako, za a iya amfani da mahaɗin "Hasashen kasafin kuɗi". A matsayinka na mai mulki, yana ɗaukar mai farawa kusan awa ɗaya don ƙidaya, sana'a 15 minti.

Ana amfani da tambayoyin 10-30 don lissafin kasafin kuɗi don kamfen talla.Ya kamata a tuna cewa sakamakon da aka samu kimanin... Kamar yadda aikace-aikace ya nuna, sakamakon da aka samu ya kamata a ninka shi da wani 2. A wannan halin, yawan abubuwan da aka nuna da dannawa zasu kusan canzawa, tunda ƙaruwar kasafin kuɗi saboda ƙaruwar kuɗin da aka kiyasta na dannawa ɗaya.

7.4. Kasafin kudin talla na mahallin a cikin Yandex a cikin batutuwa daban-daban (farashin talla a Yandex.Direct a wata)

Ba za ku iya aiwatar da lissafin kuɗi na kasafin kuɗi ba, amma ku ɗauki matsakaita adadi. Don Moscow, lokacin ingantawa da tallata aiki a cikin matsakaici cikin batun shahara mafi karancin kudin kowane wata shine 30,000 rubles, iyakar 150,000 rubles. A cikin yankuna, waɗannan alamun zasu zama sau da yawa ƙasa.

A ciki:

Don inganta shagon ku na kan layi kuna buƙatar aƙalla 60 tr., Kuma ana iya kiran kasafin kuɗi mafi kyau 150 tr.
Talla na kayayyakin / ayyuka na banki Kudin kashe sau da yawa: mafi ƙarancin kasafin kuɗi shine 300 tr., Kasafin da aka ba da shawarar shi ne rubles miliyan 1. kowane wata.
Tallata Yanar Gizo zai kashe aƙalla 80 dubu rubles, a kan matsakaita ana buƙatar dubu dubu 150.
Tanadin ayyukan shari'a: mafi ƙarancin kasafin kuɗi 50 tr., matsakaita 100 tr.

Ingantawa da tallata sabis da kaya ta hanyar Yandex.Direct kayan aiki ne mai tsada. Duk wani kuskuren da aka yi don kafa sabis ɗin na iya haɓaka haɓaka ba tare da ƙimar da ta dace ba.

8. Takardar shaidar Yandex Direct - menene kuma yaya ake zama ƙwararren masani? 📋

Yandex Direct yana da kayan aiki daban daban waɗanda kuke buƙatar iya aiki tare da su.

An bayar da takardar shaidar Yandex Direct batun wasu sharuɗɗa. Bayyanar da irin wannan takardar shaidar ya ba da damar kiran kanka ƙwararren ƙwararren Yandex Direct.

Takaddun shaida na Yandex Direct - yadda ake samun takardar shaidar Yandex Direct, wa zai iya samun sa da yadda ake bincika shi

Ana iya aika takardar shaidar ko dai ta hanyar lantarki ko kuma ta hanyar wasiƙa.

Tambayoyi mafi yawa game da takaddun shaida a cikin tsarin sune:

8.1. Wanene zai iya samun damar takaddun shaida?

Kusan kowane mai talla zai iya samun takardar sheda. Banda batun shine batun lokacin da ma'aikacin da ke aiki ga hukumar talla ke aiki a ƙarƙashin asusun da aka raba.

Ga sauran masu talla, an tsara waɗannan sharuɗɗa masu zuwa:

Don watanni 3, kasafin kuɗin talla dole ne ya wuce 9,000 rubles.
Asusun bazai zama mai aiki ba fiye da watanni 6.

Sharuɗɗan samun samun takaddun shaida suna iya canzawa. Sabili da haka, bincika sabis ɗin kanta don ainihin bayanin.

8.2. Yadda ake samun takardar shaidar Yandex Direct?

Game da gabatar da aikace-aikace don cin jarabawar, mai nema zai amsa tambayoyin 42, waɗanda za'a kuskure mai yiwuwa ne kawai akan 3 daga cikinsu... Gwajin yana ɗaukar kimanin minti 30.

Idan yunƙurin farko bai faɗi ba, yana yiwuwa a ɗauki gwajin a cikin mako ɗaya, ƙoƙari na gaba cikin watanni 3, kuma na ƙarshe cikin watanni 6. Idan basu isa ba, to za'a iya maimaita dukkanin zagayen.

A cikin gwaje-gwaje, a matsayin mai mulkin, amsar ɗaya ce daidai. Idan ka fara yin jarabawar, ba za ka iya ƙi ɗauka ba.

Tambayoyi a cikin gwajin ana tambaya akan batutuwa masu zuwa:

Dokokin samuwar da nuna CPC.
Dokoki don amfani da kalmomin shiga da kalmomin shiga mara kyau.
Fasali na ƙididdigar kamfen talla.
Kafa sigogin kamfen talla.

8.3. Yadda za a bincika takardar shaidar?

Lokacin wucewa cikin jarabawar, an shigar da ainihin bayanin lamba (Suna, Sunan mahaifi). Don bincika sakamakon, zaɓi shafin "Tabbatar da Takaddun Shaida" a kan sabis ɗin Yandex.Expert, saka lambar takardar shaidar da sunan mahaifi, bayan haka za a nuna sakamakon.

Duba kamfanoni, hukumomi da mutane don takaddun shaida na Yandex Direct

A ƙarshe, mun lura cewa an bayar da takardar shaidar don sunan mai amfani da aka yi amfani da shi a Yandex.Direct. Saboda haka, dole ne ma'aikatan kamfanin talla su ƙirƙiri asusu na kansu. Har ila yau lura cewa lokacin inganci na takardar shaidar da aka bayar shekara 1 kawai, bayan haka zaku sake yin gwajin.

9. Yandex Direct takardun shaida da lambobin talla - yadda ake samun, saya, kunnawa 📜

Lambobin gabatarwa suna ba ku damar rage farashi don tallan mahallin ga sababbin masu amfani. A wannan yanayin, adadin da ba a cire lokacin kunna lambar kiran kasuwa ya kai ba 10,000 rubles.

9.1. Ta yaya zan sami lambar kiran kasuwa na Yandex.Direct?

Kwanan nan, adadin takardun shaida sun ragu sosai. Kuna iya samun su a yanayi daban-daban, misali, lokacin buɗe asusu tare da Bankin Alfa ko a lokacin ziyartar abubuwan Yandex.

Wasu masu amfani suna siyar da lambobin haɓakawa ta hanyar hanyoyin sadarwar jama'a, dandamali na musamman da sauran dandamali.

Kuna iya adanawa akan tallan mahallin ta ƙirƙirar asusu ba tare da VAT ba (ba za a riƙe haraji ba18% na adadin da aka biya don talla). Duk wanda ba mazaunin Tarayyar Rasha ba inda babu harajin VAT a ƙarƙashin doka zai iya ƙirƙirar asusun Yandex Direct ba tare da VAT ba. (Misali, ɗan ƙasar Switzerland)

9.2. Yaya za a kunna lambar kiran kasuwa na Yandex Direct?

Don kunna lambar kiran kasuwa, akwai fili na musamman wanda yake bayyana lokacin da ka zaɓi hanyar biyan kuɗi don sabis ɗin. Ta shigar da bayanan da suka wajaba, za a cire wasu adadi daga takaddar ga kamfanin talla.

Sabon mai amfani da sabis ne kawai zai iya kunna lambar kiran kasuwa. Don sake kunna wani lambar talla, kuna buƙatar ƙirƙirar sabon asusu a cikin Yandex.

Idan an kunna adadin takardun shaida masu yawa don wannan aikin, to, za a iya sanya wannan aikin ta hanyar masu sarrafa Yandex.

10. Directorate - waye shi kuma menene yake aikatawa 💸

Masanin kimiyyar Directologist ƙwararre ne a cikin aiki tare da sabis ɗin Yandex.Direct wanda ke daidaitawa kuma ke da alhakin talla a cikin Injin bincike na Yandex da YAN (Yandex Advertising Network).

Darakta ya kamata ya iya:

zaɓi jimloli masu maɓalli waɗanda za a nuna rukunin talla;
tsara tallace-tallace masu kyau;
zaɓi kuma ɗora hotuna don tallace-tallace;
daidaita dukkan halaye masu mahimmanci da sigogi na tallace-tallace.

Baya ga abubuwan da aka lissafa, daraktoci su sami damar:

bincika abokan hamayyar abokin ciniki;
gudanar da kamfen talla;
inganta tallace-tallace na yanzu;
shirya rahotanni;
kamfen na talla (don binciken Yandex, don YAN, bincika + YAN);

Misali, za su iya yin odar wani bincike na kamfen din tallan ka don rage kudin bugawa, rage kudin jawo sabbin kwastomomi, da sauransu.

Sana'ar shugabanci tana da matukar buƙata tsakanin yawancin kamfanonin talla, wanda ke nufin ana biyan shi sosai.

10.1. Yadda ake zama darekta - shawarwari da nasiha

Don zama mashahuri kuma mai biya mai girma, kuna buƙatar:

Yi nazarin takaddun tsarin Yandex.Direct, wanda zai ba da cikakken fahimta game da tsarin tsarin da saitunan kamfen.
Kalli bidiyon horon da Yandex suka sanya akan saitunan talla na mahallin.
Don samun aikin Directologist, ɗauki kwasa-kwasai na musamman, misali, a cikin kamfanonin da aka lissafa a sama.

10.2. Nawa ne shugabanci ke samu kuma menene farashin sabis don saita kamfen talla?

Kafa kamfen talla ɗaya a cikin tsada kai tsaye daga 4,000-14,000 rubles... Gudun (ingantawa) na wannan yakin - a matsakaita daga 3 000-6 000 rubles / watan.

Daraktan zai iya aiki tare da sauƙi tare da daidaitattun umarni 5-6 kowace wata. A sakamakon haka, ya bayyana cewa darekta zai iya samun kuɗi cikin sauƙi daga dubu 25 zuwa 50 rubles a kowane wata, tare da gudanar da kamfen talla, wanda ke ɗaukar ƙaramin lokaci.

Kwararren masani na iya kirkirar kamfen 4-5 cikin sauki, daidaitacce dangane da yanayin aikin, daga karba duk wata. Ba shi da wuya a lissafa cewa wannan daga 20 zuwa 40 dubu rubles. Ari da kamfen ɗin da ke ɗaukar ƙaramin lokaci, kuma wannan kuɗin zama na har abada ne.

11. Tambayoyi da yawa (FAQ) 📌

Za mu amsa tambayoyin da suka zo ofishin edita na Idea for Life.

Tambaya 1. Mece ce masu bincika kalmomin Yandex Direct?

Don neman kalmomin shiga, zaku iya amfani da waɗannan shirye-shiryen masu zuwa:

SlovoYOB - shirin yana tallafawa wakilai kuma yana haifar da rahoton .csv. Yana tattara bayanai daga tsarin da yawa: Yandex.Wordstat, Gidan yanar gizo, Tasirin Yanar gizo... Shirye-shiryen yana da ƙaramin fayil ɗin shigarwa, sakamakon haka, zaku iya ganin kalmomin shiga 100 da jimloli tare da yawan amfani da su.
Anadyr Shine fassarar kalmar shiga da ke tattara bayanai daga Yandex.Wordstat. Abubuwan da shirin ya ƙunsa sun haɗa da gabatar da kalmomin tsayawa da bincika tambayoyi masu alaƙa da su.
Magadan - bisa ga yawancin SEO-masu haɓakawa, shirin mafi inganci don zaɓar kalmomin shiga. Shirin ƙaddamar da kalmomin shiga daga Yandex Direct. Abubuwan sun haɗa da ikon zaɓar yanki, tattara bayanai da haɗa abubuwa da yawa zuwa ɗaya, fitar da abun ciki a cikin tsarin .txt da .csv.
YandexKeyParser - shirin yana da zurfin zurfin zurfin tunani, yana tace kalmomin shiga kuma yana da filin shigar kalmomin tsayawa.

Tambaya 2. Ina za a ba da odar Yandex Direct? Ta yaya zan iya yin odar talla a cikin binciken Yandex?

Bayanin da aka bayar a cikin labarin yana nuna cewa kafa kamfanin talla ba shi da sauƙi, kuma da yawa suna yanke shawara, musamman tare da manyan saka hannun jari, don ba da aikin ga ƙwararru a cikin batun.

A ina zaku iya yin oda? Labarin ya nuna kamfanonin da ba kawai suke gudanar da horo ba, har ma suna ba da sabis don kafa Yandex Direct. Hakanan zaka iya bincika irin waɗannan kamfanoni akan Intanet, waɗanda ƙalilan ne daga cikinsu.

babbar matsalar - a mafi yawan lokuta, ana bayar da sabis ne ta hanyar freelancers, wanda kawai bayanan da ke shafin ya tabbatar da kwarewarsu da kwarewarsu. Tsarin oda ya hada da tantance burin da za'a cimma, tare da tantance kasafin kudi da kuma wa'adin aiki.

Lura cewa ana iya yiwa Yandex.Direct sabis na tallafi kowane tambayoyi idan akwai matsaloli game da tsarin. Ari da, kusa da kowane fanni akwai cikakken bayani game da dalilinsa.

Abinda yawancin masu amfani (yan kasuwa, da sauransu) suka rasa don gudanar da kamfen ɗin talla mai nasara shine ƙwarewa.

Tambaya 3. Yaya ake neman kalma mara kyau a Yandex Direct kuma a ina za a saukar da jerin kalmomin marasa kyau don tsara tallace-tallace?

Kuna iya samun kalmomin shiga mara kyau don kamfen ɗin tallan ku akan albarkatu na musamman (dandamali, rukunin yanar gizo da ƙofofi).

Don sauƙi da sauƙi a cikin tattara kamfen talla, muna ba da shawarar zazzage shirye-shiryen maɓallin mara kyau da aka shirya:

Zazzage jerin kalmomin duniya marasa kyau (.txt) - Jerin kalmomin mara kyau sun dace da kusan kowane kamfen talla:

Jerin jerin kalmomin mara kyau (.txt) - Kalmomin maimaitawa waɗanda suka dace da yawancin tallan talla.

Tambaya 4. Yaya za a cire (musaki, toshe) Yandex Direct ads?

A wasu lokuta, akwai buƙatar gaggawa don dakatar da kamfen ɗin talla. Don yin wannan, a cikin jerin ayyukan da aka kirkira akwai ƙaramin mahada "Tsaya". Yana da mahimmanci isa yayin amfani da wannan mahaɗin, aikin kansa ba a share shi - ana iya yin gyara da amfani da shi.

Za'a iya faɗi abubuwa da yawa game da inganta shafuka da kasuwanci akan Intanet. Yandex Kai tsaye hanya ce ta hanzarta inganta kasuwancinku a kan hanyar sadarwar, da kuma hanya guda kawai ta talla idan baku da rukunin yanar gizonku. Kuna iya karanta yadda ake ƙirƙirar gidan yanar gizo da kanku a cikin littafinmu na musamman.

Labarin ya bayyana dalla-dalla yadda za a ƙirƙira da kafa kamfen ɗin talla na farko da kanka. Muhimmancin gyarazaɓi na kalmomin shiga, menene kayan aiki za a iya amfani da shi don tattarawa da bincika mahimman jimloli.

Idan kasafin kuɗi yayi yawa, zai fi kyau a yi amfani da shi sabis na ƙwararru don haɓakawa akan Intanet ta Yandex Direct.

Koyaya, yana da daraja la'akaricewa lokaci-lokaci, koda tare da daidaita lissafin asusun, zai zama tilas a daidaita dabarun. Wannan saboda yawan gasa, canza canjin buƙatu da sauran maki.

Sabili da haka, muna ba da shawarar ku da kanku ku gano batun sanya tallan mahallin ta Yandex Direct yayin amfani da ƙaramin kasafin kuɗi.

A ƙarshe, muna ba da shawarar kallon cikakken kwas ɗin kan kafa Yandex Direct (Bincike + YAN):

Bidiyo inda marubucin bidiyon ya nuna nuances na zaɓar kalmomin Yandex Direct:

Kuma bidiyon "Menene sabo da yadda sabunta Yandex.Direct ke aiki", tunda sigar da ta gabata ta bambanta da ta yanzu.

Ofungiyar Ra'ayoyin Ra'ayi don Rayuwa suna yi muku fatan nasara da tasiri mafi ƙanƙanci a cikin mafi kankanin lokaci mai yiwuwa daga talla a Yandex.Direct!

Idan kuna da wasu maganganu ko tambayoyi akan batun, to ku tambaye su a cikin maganganun da ke ƙasa.